In the initial campaign for Jysk, Surprize Me generated 840 cashbacks within a month. This led to a remarkable 51% of customers making a return purchase within the same period. Among these transactions, approximately 10% received a cashback, while the remaining 90% were rewarded with various promotions.

 

Given that this was a soft launch, minimal marketing communication was employed, limited to just two social media posts. Despite this, the result was an organic sales growth of +20%.