{"id":1713,"date":"2025-05-14T12:51:46","date_gmt":"2025-05-14T10:51:46","guid":{"rendered":"https:\/\/surprizeme.shop\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/"},"modified":"2025-05-21T14:11:12","modified_gmt":"2025-05-21T12:11:12","slug":"surprise-me-at-mothercare-95-participation-and-40-repeat-purchases","status":"publish","type":"case","link":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/","title":{"rendered":"Surprise Me at Mothercare: 95% Participation and 40% Repeat Purchases"},"content":{"rendered":"\n<p><strong>Objective<\/strong>: Increase customer retention, average spend per visit, and collect valuable customer data.<\/p>\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"384\" src=\"https:\/\/surprizeme.shop\/wp-content\/uploads\/2025\/05\/Mothercare.avif\" alt=\"\" class=\"wp-image-1424\"\/><\/figure>\n\n<h4 class=\"wp-block-heading\">Campaign overview<\/h4>\n\n<p><a href=\"https:\/\/www.boots.com\/mothercare\">Mothercare<\/a>, a leading baby retailer, integrated Surprize Me into their in-store strategy, resulting in a powerful boost in customer engagement:<\/p>\n\n<p>Monthly report from 2 connected locations:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Number of QR codes generated:<\/strong> 4,689<\/li>\n\n\n\n<li><strong>Number of QR codes used:<\/strong> 4,466<\/li>\n\n\n\n<li><strong>User engagement rate:<\/strong> 95.2%<\/li>\n\n\n\n<li><strong>Number of rewards claimed:<\/strong> 2,240<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">Redeemed cashbacks (through repeat purchases)<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>100% cashback:<\/strong> 111 winners<\/li>\n\n\n\n<li><strong>50% cashback:<\/strong> 113 winners<\/li>\n\n\n\n<li><strong>25% cashback:<\/strong> 358 winners<\/li>\n\n\n\n<li><strong>Total cashbacks:<\/strong> 582<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">Promotions and eVouchers<\/h4>\n\n<p>In addition to cashbacks, customers received various promotional rewards:<\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>\u20ac3 voucher:<\/strong> issued 1,123 times<\/li>\n\n\n\n<li><strong>\u20ac5 voucher:<\/strong> issued 777 times<\/li>\n\n\n\n<li><strong>\u20ac10 vouchers (various categories):<\/strong> issued 197 times<\/li>\n\n\n\n<li><strong>2-for-1 purchases:<\/strong> issued 238 times<\/li>\n\n\n\n<li><strong>Product at 50% discount:<\/strong> issued 47 times<\/li>\n\n\n\n<li><strong>Give-away:<\/strong> issued 1,471 times<\/li>\n\n\n\n<li><strong>Birthday cake:<\/strong> issued 19 times<\/li>\n\n\n\n<li><strong>\u20ac600 shopping credit (grand prize):<\/strong> 1 winner<\/li>\n\n\n\n<li><strong>Other promotions:<\/strong> issued 3,873 times<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">Results<\/h4>\n\n<ul class=\"wp-block-list\">\n<li><strong>Repeat purchases:<\/strong> 40% of customers made a repeat purchase<\/li>\n\n\n\n<li><strong>Promotional redemption rate:<\/strong> 36%<\/li>\n\n\n\n<li><strong>Cashbacks redeemed:<\/strong> 54%<\/li>\n<\/ul>\n\n<h4 class=\"wp-block-heading\">Conclusion<\/h4>\n\n<p>The implementation of <a href=\"https:\/\/surprizeme.shop\/en\/platform\/\">Surprize Me<\/a> at Mothercare led to remarkably high engagement (95%) and a substantial increase in repeat purchases (40%). The gamified element brought fun, surprise, and additional store visits \u2013 exactly what Surprize Me is all about. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objective: Increase customer retention, average spend per visit, and collect valuable customer data. Campaign overview Mothercare, a leading baby retailer, integrated Surprize Me into their in-store strategy, resulting in a powerful boost in customer engagement: Monthly report from 2 connected locations: Redeemed cashbacks (through repeat purchases) Promotions and eVouchers In addition to cashbacks, customers received [&hellip;]<\/p>\n","protected":false},"featured_media":1566,"template":"","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":""},"service":[7],"class_list":["post-1713","case","type-case","status-publish","has-post-thumbnail","hentry","service-retail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mothercare: 95% participation and 40% repeat purchases<\/title>\n<meta name=\"description\" content=\"Discover how Mothercare achieved 95% customer participation and 40% repeat purchases with Surprize Me through a playful cashback campaign.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mothercare: 95% participation and 40% repeat purchases\" \/>\n<meta property=\"og:description\" content=\"Discover how Mothercare achieved 95% customer participation and 40% repeat purchases with Surprize Me through a playful cashback campaign.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/\" \/>\n<meta property=\"og:site_name\" content=\"Surprize Me\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-21T12:11:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/tmt.dev1.webtify.nl\/wp-content\/uploads\/2025\/05\/Mothercare1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"747\" \/>\n\t<meta property=\"og:image:height\" content=\"420\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/\",\"url\":\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/\",\"name\":\"Mothercare: 95% participation and 40% repeat purchases\",\"isPartOf\":{\"@id\":\"https:\/\/tmt.dev1.webtify.nl\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/surprizeme.shop\/wp-content\/uploads\/2025\/05\/Mothercare1.jpg\",\"datePublished\":\"2025-05-14T10:51:46+00:00\",\"dateModified\":\"2025-05-21T12:11:12+00:00\",\"description\":\"Discover how Mothercare achieved 95% customer participation and 40% repeat purchases with Surprize Me through a playful cashback campaign.\",\"breadcrumb\":{\"@id\":\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#primaryimage\",\"url\":\"https:\/\/surprizeme.shop\/wp-content\/uploads\/2025\/05\/Mothercare1.jpg\",\"contentUrl\":\"https:\/\/surprizeme.shop\/wp-content\/uploads\/2025\/05\/Mothercare1.jpg\",\"width\":747,\"height\":420},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Homepage\",\"item\":\"https:\/\/surprizeme.shop\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Surprise Me at Mothercare: 95% Participation and 40% Repeat Purchases\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/tmt.dev1.webtify.nl\/#website\",\"url\":\"https:\/\/tmt.dev1.webtify.nl\/\",\"name\":\"Surprize Me\",\"description\":\"Maak van elke kassabon een kadobon\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/tmt.dev1.webtify.nl\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mothercare: 95% participation and 40% repeat purchases","description":"Discover how Mothercare achieved 95% customer participation and 40% repeat purchases with Surprize Me through a playful cashback campaign.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/","og_locale":"en_US","og_type":"article","og_title":"Mothercare: 95% participation and 40% repeat purchases","og_description":"Discover how Mothercare achieved 95% customer participation and 40% repeat purchases with Surprize Me through a playful cashback campaign.","og_url":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/","og_site_name":"Surprize Me","article_modified_time":"2025-05-21T12:11:12+00:00","og_image":[{"width":747,"height":420,"url":"https:\/\/tmt.dev1.webtify.nl\/wp-content\/uploads\/2025\/05\/Mothercare1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/","url":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/","name":"Mothercare: 95% participation and 40% repeat purchases","isPartOf":{"@id":"https:\/\/tmt.dev1.webtify.nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#primaryimage"},"image":{"@id":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#primaryimage"},"thumbnailUrl":"https:\/\/surprizeme.shop\/wp-content\/uploads\/2025\/05\/Mothercare1.jpg","datePublished":"2025-05-14T10:51:46+00:00","dateModified":"2025-05-21T12:11:12+00:00","description":"Discover how Mothercare achieved 95% customer participation and 40% repeat purchases with Surprize Me through a playful cashback campaign.","breadcrumb":{"@id":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#primaryimage","url":"https:\/\/surprizeme.shop\/wp-content\/uploads\/2025\/05\/Mothercare1.jpg","contentUrl":"https:\/\/surprizeme.shop\/wp-content\/uploads\/2025\/05\/Mothercare1.jpg","width":747,"height":420},{"@type":"BreadcrumbList","@id":"https:\/\/surprizeme.shop\/en\/case\/surprise-me-at-mothercare-95-participation-and-40-repeat-purchases\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Homepage","item":"https:\/\/surprizeme.shop\/en\/"},{"@type":"ListItem","position":2,"name":"Surprise Me at Mothercare: 95% Participation and 40% Repeat Purchases"}]},{"@type":"WebSite","@id":"https:\/\/tmt.dev1.webtify.nl\/#website","url":"https:\/\/tmt.dev1.webtify.nl\/","name":"Surprize Me","description":"Maak van elke kassabon een kadobon","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/tmt.dev1.webtify.nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/surprizeme.shop\/en\/wp-json\/wp\/v2\/case\/1713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/surprizeme.shop\/en\/wp-json\/wp\/v2\/case"}],"about":[{"href":"https:\/\/surprizeme.shop\/en\/wp-json\/wp\/v2\/types\/case"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/surprizeme.shop\/en\/wp-json\/wp\/v2\/media\/1566"}],"wp:attachment":[{"href":"https:\/\/surprizeme.shop\/en\/wp-json\/wp\/v2\/media?parent=1713"}],"wp:term":[{"taxonomy":"service","embeddable":true,"href":"https:\/\/surprizeme.shop\/en\/wp-json\/wp\/v2\/service?post=1713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}