“When we started planning our most extensive campaign of the year, we became obsessed with this fantastic tool called Surprize Me. We had to execute a fast and coordinated project to implement it within our structure. But our efforts paid off. We’ve never seen so many smiles on our customers’ faces as we did over the past month. And in the end, we got to celebrate the winner of our grand prize. It was amazing!” András Bárczi, Marketing Director
The Surprize Me JYSK case demonstrates how a single store achieved impressive results in just one month using gamification in retail. Thanks to the playful element of Surprize Me—where customers have a chance to win up to 100% cashback after each purchase—JYSK reached 90% user participation, 40% repeat purchases, and an impressive 21% increase in revenue.
JYSK – One Store, One Month, Maximum Impact
Objective: Drive more repeat purchases, increase customer engagement, and generate immediate revenue growth.
Results at a glance:
- User participation rate: 90% of customers took part in the Surprize Me game.
- Repeat purchases: 40% of participants returned for a new purchase within 30 days.
- Cashbacks issued:
- 528 times 25%
- 185 times 50%
- 127 times 100%
- Redemption:
- 54% of all cashbacks were actually redeemed.
- 36% of non-winning incentives still resulted in a purchase.
- Revenue impact: The store saw a remarkable +21% increase in revenue during the campaign period.
Insights & Impact:
Thanks to the playful setup of Surprize Me—where customers scan a QR code immediately after purchase for a chance to win up to 100% cashback—JYSK experienced unprecedented engagement. The combination of high participation and a substantial redemption rate led not only to more transactions but also to a measurable increase in customer loyalty and average spend per visit.
“We’ve never seen so many happy faces in such a short time. Surprize Me literally brought together fun and repeat purchases.”
— András Bárczi, Marketing Director, JYSK
