Founded in a crisis, built for what came after.
In the years that followed, two major wars were added to the picture, with economic consequences that have prolonged the same pressure. The reason Surprize Me exists has therefore not disappeared. It has become structural.
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A win-win situation, designed at transaction level.
Surprize Me is built on a single principle: the relationship between retailer and consumer has to work for both sides. Measurably, immediately, and without one party subsidising the other.
For the consumer: a clever financial benefit, tied to a repeat visit. No complex savings scheme, no delayed reward, no mandatory registration at the till.
For the retailer: a higher visit frequency, more repeat purchases, higher spend, and a distinctive brand proposition that does not compete on price.
For both: an exchange that pays off straight away. For the consumer on the next visit, for the retailer within the same transaction stream.
Our team
Erik
– CEO
Dave
– CCO
Bart
– Retail Director
Our partners
Customer data that benefits both sides.
The activation generates first-party behavioural data, tied to actual transactions. Not to track the consumer, but to serve them better.
For retailers, that means:
- insight into the behavioural patterns of their own customers
- offers tailored more precisely to real preferences
- segmentation by value, frequency and recency
- GDPR-compliant data processing, without external trackers
For consumers, it means: more relevant offers, no platform dependency, and transparency about what happens with their data.
From promise to proof, in a steady rhythm.
We work to a fixed rhythm: pilot, measure, decide, scale, optimise. No drawn-out implementation programmes without an outcome. No open ends to the pilot phase.
Every pilot runs against clear KPIs, with control groups, central oversight and proper attention to security, privacy and operational viability. The outcome of the pilot is calculated in advance and then determines the scale of the roll-out, not the other way round.
Collaborating on scalable customer activation
Many retailers and e-commerce companies still rely on traditional loyalty programs and discount schemes to keep customers coming back. In practice, this often leads to increased promotional pressure, lower margins, and little genuine loyalty.
As a checkout marketing platform, we believe that sustainable growth comes from delivering relevance at the right moment. By engaging customers immediately after a purchase with smart repeat purchase incentives, our checkout marketing platform helps organizations achieve structural growth based on behavior and data rather than price. Surprize Me’s checkout marketing platform is designed for easy integration and immediate impact.
A team drawn from retail, technology and operations.
Surprize Me is built by a team with deep experience in retail, technology and operational roll-out. The roles range from strategic leadership and commercial direction through to retail operations, product development and customer success.
What unites these roles is a shared conviction: that scalable customer activation only works if the solution lives in the reality of the shop floor and the order stream. Not in a whitepaper.
Work at Surprize Me.
Surprize Me is scaling up. We are looking for people who make a difference in retail, e-commerce and international roll-out.
Country Manager Duitsland
Responsible for positioning the platform in the German retail market and building long-term customer relationships.
Sales Manager Retail / Omnichannel
Responsible for expanding and managing the client base across retail and omnichannel chains with multiple locations.
Work at Surprize Me
Country Manager Duitsland
Do you want to transform the retail industry in Germany with an innovative SaaS solution? Surprize Me is looking for a Country Manager for Germany who can firmly establish our platform in the market and build long-term customer relationships.
Get in touch →
Sales Manager Retail / Omnichannel
Surprize Me is looking for a Retail & Omnichannel Sales Manager to focus on expanding and managing our customer base. The focus is on retail and omnichannel companies with multiple locations that want to strengthen customer loyalty and repeat purchases.
Get in touch →