Turn the till into the start of the next visit.
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Activation on the receipt, redemption on the next visit.
With every transaction, a reward is activated automatically: a cashback or voucher tied to the purchase. The reward appears immediately on the receipt and can only be redeemed on a subsequent purchase within the same fascia.
In practice:
- The cashier scans and completes the sale as usual
- The receipt automatically shows the reward and its terms
- The customer redeems on the next visit, again at the till
- Redemption is recorded as a new transaction and triggers the next cycle
No upfront discount on the first purchase. No pressure on margin. The till moment shifts from being the end point to being the starting point of the next transaction.
Central control where it matters, local autonomy where it works.
Surprize Me operates on two levels. Head office takes central control of the rules, frameworks, GDPR compliance and the overarching fascia. Within those parameters, each location can run its own activation programme, with its own promotions, its own budget and its own local relevance.
In practice:
- Central control of frameworks, compliance and fascia
- A dedicated platform per store, with bespoke promotions and redemption rules
- Capped budgets, set per store, with no uncontrolled cost exposure
- Promotions can be changed, added or ended at store level
- Regional and local relevance without central reconfiguration
As a result, a store in Manchester can run a different activation profile from one in Bristol, while the architecture, governance and data infrastructure remain identical. With integrated POS systems, a live roll-out is possible within a few weeks. Pilots in 10 to 20 stores grow into national roll-outs on the same set-up. No re-implementation, no migration.
Our cases
No extra steps on the shop floor.
Surprize Me is designed to work within the existing retail operation. The checkout flow stays fundamentally unchanged. The reward appears automatically on the receipt. Customer queries are handled via self-service and central support, not on the shop floor.
For operations, that means:
- no additional steps for till staff
- no extra training at roll-out
- no pressure on store staff to explain or sign customers up
- no changes to existing POS processes
- manageable operational impact, even across hundreds of locationsbeheersbare operationele impact, ook bij honderden vestigingen
The platform scales without the shop floor noticing.
Capped, configurable, GDPR-compliant, and measurable down to store level.
Budgets are capped in advance. Exceptions are configurable: returns, excluded categories, gift cards, staff discounts. Data processing is GDPR-compliant. Every activation and every redemption can be traced back to a real transaction.
Visibility is immediately available on:
- participation, claim and redemption per location
- performance per region or fascia
- spending pattern and repeat frequency per customer
- cost per return visit and incremental revenue
- pilot results with control groups, for evidence-based decisions
Marketing, operations and finance look at the same figures. No estimates, no modelling. Read straight from the till.
Proven at retailers with hundreds of locations. Calculated upfront for every case.
Surprize Me runs in production at Jysk, Mothercare and Bruna. The results are read straight from the till, not modelled:
- Mothercare: 95% participation, 47.8% redemption, +27.7% basket uplift on redemption
- Jysk: 90% participation, 40.2% redemption, +21% revenue during the campaign period
- Average across deployments: 45 to 95% participation, 17 to 26% incremental revenue, +100% ROI
For every conversation, the expected outcome is calculated in advance. Based on your revenue, average transaction value and gross margin, the algorithm builds a watertight business case, deploying the capped cashback budgets as profitably as possible. So you know what the system will deliver in your own till before the pilot begins.
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