The activation platform that runs on the transaction itself.
Rewards are triggered at the moment of transaction and are redeemable only on a subsequent purchase. Every trigger and every redemption is tied to a measurable transaction. Growth therefore ceases to be an assumption and becomes an outcome.
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One closed-loop system, two integration layers.
The platform consists of a central activation engine with two integration layers: a POS layer for physical retail and a plugin layer for e-commerce. Both layers write to the same transaction database and follow the same closed-loop logic.
The logic is simple and straightforward:
- Trigger at the moment of transaction
- A reward, redeemable only on a subsequent purchase
- Redemption linked to a transaction again
Costs are only incurred upon redemption. Activation and redemption are linked to the same customer and the same transaction flow. The system is therefore, by definition, measurable—not through modeling, but through recording.
Deployable within your existing systems, without restructuring.
Surprize Me operates as a layer on top of your existing infrastructure. No changes to core processes. No extra steps on the shop floor. No drawn-out implementation programme.
Out-of-the-box integration with:
- POS systems: Valk Solutions, MplusKassa, Microsoft Dynamics 365
- E-commerceplatformen: Shopify, WooCommerce, Magento
- POS ecosystems via the partner layer
With integrated POS systems, a live roll-out is possible within a few weeks. The architecture scales unchanged from a single location to 1,000+ stores. What begins as a pilot in five stores runs on the same set-up as a nationwide roll-out. No re-implementation, no migration.
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HIGHER TRANSACTION VALUE
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Our keyfeatures
POS-integration
Integration with existing systems, without changing the core of the checkout flow.
Closed-loop incentives
Fees apply only upon redemption, subject to a repeat purchase.
Central control
Headquarters sets the rules, budgets, and exceptions.
Data & Reporting
Real-time insights by transaction, store, or channel.
First-party data, in real time, GDPR-compliant.
Every trigger and every redemption produces first-party behavioural data, tied to an actual transaction. No third-party cookies. No external tracking pixels. No reliance on platforms that may change their policies tomorrow.
The platform provides real-time visibility into:
- initial purchase and repeat purchase
- time to return
- spending patterns per customer
- identification and segmentation
- cost per return visit and incremental revenue
The activation flow gives customers a clear reason to identify themselves voluntarily. No mandatory registration at the till, no heavy loyalty programme. Data processing is GDPR-compliant and traceable on a per-transaction basis.
Central control, with no burden on the shop floor.
Head office sets the rules, budgets and exceptions. Stores and webshops carry them out. The platform is designed to fit within existing retail operations, respecting the IT landscape, support processes and the reality of life at the till.
In practice, that means:
- no extra steps for till staff
- no additional training for roll-out
- central management of incentives, rules and budgets
- exception management per store or region
- continuous adjustment based on performance and customer behaviour
Activation therefore remains both scalable and controllable, even across hundreds of locations operating under different fascias.
Calculated upfront, proven in production.
Surprize Me runs in production at Jysk, Mothercare and Bruna. The results are not modelled; they are read straight from the till. On average across deployments:
- 45 to 95% participation
- 17 to 26% incremental revenue
- +100% ROI
The outcome per retailer is calculated in advance. Surprize Me combines calculation and pricing formulas with an algorithm that closes the business case using revenue, average transaction value and gross margin. Capped cashback budgets are deployed as profitably as possible. The outcome of a pilot is therefore not a surprise, but a calculated result confirmed in production. Marketing, operations and finance look at the same figures, both before and after roll-out.
