Objective: Increase customer retention, average spend per visit, and collect valuable customer data.
Campaign overview
Mothercare, a leading baby retailer, integrated Surprize Me into their in-store strategy, resulting in a powerful boost in customer engagement:
Monthly report from 2 connected locations:
- Number of QR codes generated: 4,689
- Number of QR codes used: 4,466
- User engagement rate: 95.2%
- Number of rewards claimed: 2,240
Redeemed cashbacks (through repeat purchases)
- 100% cashback: 111 winners
- 50% cashback: 113 winners
- 25% cashback: 358 winners
- Total cashbacks: 582
Promotions and eVouchers
In addition to cashbacks, customers received various promotional rewards:
- €3 voucher: issued 1,123 times
- €5 voucher: issued 777 times
- €10 vouchers (various categories): issued 197 times
- 2-for-1 purchases: issued 238 times
- Product at 50% discount: issued 47 times
- Give-away: issued 1,471 times
- Birthday cake: issued 19 times
- €600 shopping credit (grand prize): 1 winner
- Other promotions: issued 3,873 times
Results
- Repeat purchases: 40% of customers made a repeat purchase
- Promotional redemption rate: 36%
- Cashbacks redeemed: 54%
Conclusion
The implementation of Surprize Me at Mothercare led to remarkably high engagement (95%) and a substantial increase in repeat purchases (40%). The gamified element brought fun, surprise, and additional store visits – exactly what Surprize Me is all about.
