Why customers spend more when redeeming vouchers

Why customers spend more when redeeming vouchers

Vouchers have long been an effective way to bring customers back into the store. But did you know that customers often spend more than the value of the voucher when they redeem it? Customers spend more than the value of the voucher Research shows that a significant...
How you as a retailer can make the receipt work for you

How you as a retailer can make the receipt work for you

The receipt: often seen as just an administrative slip that disappears into a bag or gets tossed away on the spot. But what if that unassuming piece of paper could become a powerful marketing tool? When used smartly, the receipt shifts from being the end of a...